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About Us

Family-Owned, Handcrafted Granola

Golden Girl Granola is a woman-owned, family-run business based in Shirley, Massachusetts that crafts the best-tasting artisan granola in New England. We bake and sell loose granola in 10-oz bags and 2-oz snack packs, along with chewy granola bars. We take great pride in the integrity of our granola by using only the highest quality natural ingredients and perfecting them into culinary marvels. Our granola comes in eight head-over-heels delicious flavors that include Bluesberry, Chocolate Decadence, Creative Cranberry, Forest Maple, Home Sweet Honey, Original, Pumpkin Harvest (seasonal) and Truly Tropical. Golden Girl Granola is an all-natural, whole-grain granola that is dairy-free, cholesterol-free, casein-free, trans-fat free, wheat-free and has no preservatives, artificial color or flavor. Our many loyal customers tell us it’s the best granola they’ve ever tasted, and we agree!

 See our video of how it’s made!

Our Products

Our Mission

Our mission at Golden Girl Granola is to provide a natural, healthy and deliciously crunchy product of the highest quality to our customers.

We promise to provide a granola that:

– uses the finest, all-natural ingredients
– is locally produced, with locally-sourced ingredients, whenever possible
– is hand-crafted in small, artisan batches with the utmost care
– is wheat-free and is produced in a gluten-free kitchen
– is whole-grain and healthful
– is beyond delicious!


Listen to our story on “That’s Rad” Podcast!


A walk through the history of Golden Girl Granola
Original granola (10 oz bag)

2007 The First Batch

The O’Kelly Family attended their first farmers’ market in Carlisle, MA in the summer of 2007 to sell home-fried doughnuts. It took them only four hours to realize they needed a product with a longer shelf-life. They went home, and Jacquie brainstormed and scoured recipes until she came up with the idea of making granola. The next week they arrived at the market with six varieties of homemade granola, decorated with images of a little girl with pigtails whom they called, “The Golden Girl,” inspired by Jacquie’s childhood idol, Pippi Longstocking.

2008 & 2009 - Expanding Summer Markets

The summer markets expanded over the next two years to include more towns, to which the family brought Catherine’s baked breads, cookies, and scones, all made in the O’Kelly’s home kitchen. In addition to baked goods, they sold Deborah’s hand-sewn aprons. On Halloween night in preparation for the last market of the 2009 summer season, the O’Kelly’s oven exploded in flames from overbaking and Deborah decided it was time to move production into a commercial kitchen.

Forest Maple granola (10 oz bag)

2010 - Moving Into a New Kitchen

Deborah worked on plans to move the business, and in May of 2010 Golden Girl Granola moved into its first commercial kitchen. The O’Kellys started to bake pies, in addition to all of their other baked goods, and handmade 50 pies every Friday for the Saturday morning markets. By the end of the season they began to have big plans for the granola that continued to get rave reviews from everyone who tasted it.

Creative Cranberry granola (10-oz bag)

2011 - Going Granola

In 2011 the O’Kellys decided to focus exclusively on making granola and developed new packaging for the large bags and a new smaller-sized snack pack. They were able to hire their very first employee to help bake. By May, they were on the shelves of Whole Foods in Bedford, MA. Golden Girl Granola was already beginning to outgrow its shared kitchen, and Deborah decided again that it was time to invest in the company’s own space and equipment.

2012 - A Home of Our Own

Golden Girl Granola moved into its own kitchen at Phoenix Park in January of 2012 with a newly purchased oven that quadrupled production. They hired and trained a second baker and kitchen manager. By the end of the year, Golden Girl was in twenty specialty stores, six Whole Foods Markets, and had begun to sell online through their website. Golden Girl began to develop recipes for using the granola as a topping on and ingredient in other dishes, which they presented in a booklet at in-store demos.

Home Sweet Honey granola (10-oz bag)

2013-2015 - Time of Growth

In 2013 Golden Girl Granola started selling to Hannaford Supermarket and by the following year were in every one of their Massachusetts stores. They began the process of redesigning their logo and packaging for pre-printed bags and crafting the background story behind “Gigi,” the little pig-tailed girl who had been on their package since the very beginning. Golden Girl launched their first annual Blogger Recipe Challenge in 2015, receiving fifty original recipes from bloggers all over the country competing for First Place to win more of the coveted granola they had all given rave reviews.

Truly Tropical granola (10 oz bag)

2016 - True to Our Roots

Today, Golden Girl Granola still stays true to its community roots by devoting lots of time to meet and speak directly with customers at in-store demos and by donating granola to charitable and family-friendly events such as Boston’s Annual Walk for Children’s Hospital. We are delighted for the opportunity this year to meet all of you at the Boston Local Food Fest in September!

Go Golden Girl!